Recently, I searched for “best school districts in the us.” A usual suspect showed up at the top of the online query: “Business Insider.”
Why Business Insider? We are asking a question about “schools”, not “business.” However, business insider has done an incredible job leveraging “search engine optimization” which I focused on for a number of years in between all my time teaching the incredible children in Asia. The list does come from a more education focused website, “Niche.com,” but Business Insider still gets the initial credit and if the visitor is not savvy enough, s/he will not click on the link for the source.
However, my comments about the source isn’t my main concern in what I saw. It was the interesting bias that was found in the Top 10. All of the school districts that were in the list by both Niche.com and Business Insider (as an indirect source) were in the East Coast. It’s very sad because knowing that many top schools do not necessarily reside JUST in the East Coast, I am wondering how the world is affected by such biased reports???
The list said 7 out of 10 of the Top 10 School Districts are located in New York State and the remaining 3 are in Pennsylvania. This is truly ludicrous!